Ford Puma Gen-E Review: The Ford Puma Gen-E is finally here, and it’s making waves in the electric vehicle (EV) market. After dominating the UK charts as the best-selling car in 2023 and 2024, the Puma gets an all-electric powertrain, pushing it into a new era of zero-emission mobility. In a segment now brimming with alternatives like the Renault 5 EV, Jeep Avenger, and VW ID.3, the Puma Gen-E arrives with a blend of familiar styling and fresh electric credentials. But is it a case of too little, too late, or is this the perfect urban crossover for EV buyers?
What’s instantly appealing about the Ford Puma Gen-E is how much it retains the essence of its combustion sibling. Measuring 4.2 meters in length, it’s more compact than some rivals—making it ideal for navigating tight city roads. However, it still offers a comfortable cabin and practical boot space, all wrapped up in a sporty yet functional design. While the petrol Puma continues on sale, the Gen-E’s blanked-off front grille, subtle design tweaks, and signature white font badging on the boot distinguish it as a member of Ford’s expanding electric family, alongside the Mustang Mach-E and upcoming electric Capri.
Timing-wise, this EV could have arrived a little earlier. With the UK’s ZEV (Zero Emissions Vehicle) mandate regulations pressing automakers to increase their EV offerings and many brands already releasing sub-£30k electric crossovers, Ford’s delay might be costly. That said, the Puma Gen-E promises to be an affordable and practical option for those seeking their first EV or looking to switch without sacrificing style, size, or driving enjoyment.
Ford Puma Gen-E Specifications
Here is a detailed look at the specifications of the all-new Ford Puma Gen-E:
| Specification | Details |
|---|---|
| Powertrain | Fully Electric (BEV) |
| Battery Capacity | 55 kWh (usable) |
| Electric Motor | Single motor, Front-Wheel Drive (FWD) |
| Power Output | Approx. 160-180 hp |
| Torque | Est. 250-300 Nm |
| Range (WLTP) | Up to 250-280 miles |
| Charging (DC Fast Charging) | Up to 100 kW |
| 0–100 km/h (0–62 mph) | Under 7 seconds (estimated) |
| Top Speed | ~100-110 mph (160-177 km/h) |
| Length | 4.2 meters |
| Boot Capacity | 450 liters (approx.) |
| Infotainment | SYNC 4 with 12-inch touchscreen |
| Apple CarPlay/Android Auto | Wireless support |
| Safety Features | ADAS, Lane Keep Assist, Emergency Braking |
| Wheel Size | 17–19 inches |
| Platform | Shared with petrol Puma |
| UK Launch Date | Summer 2025 (expected) |
| Estimated Price (UK) | From £28,000 to £32,000 |
Performance and Driving Experience
Ford has promised that the Puma Gen-E won’t lose its sporty charm, and early impressions suggest they’ve succeeded. Equipped with a single front-mounted electric motor, the Gen-E offers immediate torque delivery, making city sprints and overtakes incredibly smooth. While official performance stats haven’t been fully confirmed, a 0-100 km/h time under 7 seconds is expected, placing it among the zippier models in its class.
Ride quality is tuned for comfort but retains a sense of dynamism—a hallmark of Ford’s driving DNA. Even though it’s front-wheel drive, the battery’s low center of gravity improves cornering stability. Regenerative braking settings will likely be adjustable, allowing drivers to tailor the EV feel to their preferences.
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Interior and Features
The interior of the Ford Puma Gen-E is largely similar to the petrol version but incorporates several EV-specific upgrades. The highlight is the new SYNC 4 infotainment system with a 12-inch floating touchscreen, offering intuitive controls and over-the-air (OTA) updates. Wireless Apple CarPlay and Android Auto are standard, along with USB-C ports, a wireless charging pad, and a high-resolution digital driver display.
Interior materials have seen a quality bump, with more soft-touch surfaces and optional eco-friendly trims. Expect premium trims to include ambient lighting, upgraded B&O sound systems, and heated front seats and steering wheel. The boot capacity of around 450 liters remains generous for a compact crossover, and clever storage solutions carry over from the petrol model.
Exterior Design and Styling
Visually, the Gen-E maintains the Puma’s coupe-like silhouette, but with subtle cues that hint at its electric identity. The blanked-out grille, new aerodynamic wheels, and EV-specific color options like Frozen White and Magnetic Blue separate it from its ICE sibling.
Despite the minor styling tweaks, Ford ensures styling consistency across its EV range, with nods to the Mustang Mach-E’s closed-off nose and taillight design. The modern LED lighting signature at both ends adds to its futuristic stance.
Charging and Range
With a 55 kWh battery, the Ford Puma Gen-E offers a WLTP range between 250 to 280 miles, depending on driving style and configuration. DC fast charging at up to 100 kW allows a 10–80% top-up in around 30 minutes, making it viable for longer trips. AC home charging at 11 kW will fully recharge the battery overnight.
Ford’s partnership with Ionity and other charging networks ensures access to rapid chargers across Europe, and the FordPass app allows real-time navigation to available chargers with payment integration.
Launch Date and Price in the UK
The Ford Puma Gen-E is expected to officially launch in the UK by Summer 2025, with pre-orders possibly opening by late Spring 2025.
Pricing is anticipated to start from £28,000, making it highly competitive with models like the MG 4 EV, Renault 5, and Jeep Avenger. Higher trims with more features could push the price closer to £32,000.
Other Details and Market Strategy
The Puma Gen-E represents Ford’s effort to remain relevant in the compact EV market and comply with the UK’s ZEV targets, which require a certain percentage of a manufacturer’s sales to be electric. With the petrol Puma remaining on sale, the Gen-E will co-exist as an alternative rather than a replacement, giving customers more choices.
Ford will likely market the Gen-E to first-time EV buyers, young professionals, and eco-conscious urban dwellers looking for a familiar brand name and driving experience without the petrol guilt.
Ford Puma Gen-E Review Conclusion
The Ford Puma Gen-E emerges as a significant milestone in Ford’s electrification journey, strategically positioned to meet growing demand for compact and affordable electric SUVs. By retaining the well-loved aesthetics and platform of the petrol Puma while integrating a new all-electric powertrain, the Gen-E offers both familiarity and future-ready technology. Its blend of style, compact dimensions, and urban agility makes it an ideal vehicle for young professionals, city dwellers, and small families seeking to transition to electric mobility without compromising on design or driving experience.
What sets the Puma Gen-E apart is Ford’s balanced approach—merging the practicality of a proven chassis with an EV-specific design twist and a strong set of performance metrics. With a range that’s expected to cater well to daily urban commutes and occasional weekend getaways, the Gen-E does not aim to break range records but instead focuses on practicality, affordability, and approachability. It also benefits from Ford’s growing electric portfolio, borrowing visual cues from the Mustang Mach-E and Capri, ensuring brand continuity across its EV lineup.
Importantly, the Gen-E comes at a crucial time when the European market is rapidly transitioning to electric vehicles, influenced heavily by the Zero Emission Vehicle (ZEV) mandate. Ford’s timely response with the Puma Gen-E is a bold move to stay relevant amidst rising competition from brands like Jeep, Volkswagen, MG, Smart, Volvo, and Stellantis. Its sub-£30,000 pricing (expected) and compact 4.2-meter length offer it a unique competitive edge against bulkier rivals, giving consumers more options within the budget EV space.
Inside, the Ford Puma Gen-E also feels modern and practical. From enhanced infotainment systems to EV-specific features like regenerative braking and optimized battery usage modes, the Gen-E keeps user experience at the center of its engineering. Additionally, existing Puma fans will appreciate that their favorite design elements and driving dynamics have been retained while updating the powertrain for sustainability and cleaner urban mobility.
All things considered, the Ford Puma Gen-E strikes a compelling balance of cost, comfort, and EV innovation. It doesn’t reinvent the wheel but rather electrifies an already-successful one. And for buyers who want to make the switch to electric without stepping into the unknown, the Gen-E is arguably one of the most sensible and stylish options arriving in 2024.
Ford Puma Gen-E Review FAQs
1. What is the electric range of the Ford Puma Gen-E?
The Ford Puma Gen-E is expected to deliver a range of up to 250 miles (approx. 402 km) on a single charge, according to the WLTP testing cycle. This makes it ideal for both urban and semi-long-distance driving, such as weekend getaways. The range may vary depending on driving habits, road conditions, temperature, and usage of climate control features. Ford is focusing on range reliability rather than just headline numbers, offering peace of mind for daily commuting and regular use.
2. How does the Ford Puma Gen-E compare to rivals like the Jeep Avenger or VW ID.3?
The Ford Puma Gen-E holds a unique position in the compact EV SUV space. Compared to the Jeep Avenger, the Gen-E shares similar dimensions but has a more urban-friendly design and better brand familiarity in Europe. When compared to the VW ID.3, the Puma Gen-E is slightly smaller but more affordable and offers a conventional crossover look that many buyers prefer. While the ID.3 may edge out in range and space, the Gen-E counters with better practicality, a recognizable design, and Ford’s driving dynamics.
3. Will the Ford Puma Gen-E support fast charging?
Yes, the Puma Gen-E is expected to support DC fast charging, allowing it to recharge from 10% to 80% in approximately 30 minutes, depending on the charging infrastructure. It will also offer AC charging support, ideal for overnight home charging using a wallbox. This dual-charging flexibility makes it suitable for different kinds of users, from those relying on public chargers to those with home setups.
4. What design changes differentiate the electric Puma Gen-E from the petrol model?
While the Ford Puma Gen-E shares its core design with the petrol Puma, a few visual cues set it apart. The most noticeable is the blanked-off front grille, which improves aerodynamics and gives it a clean, EV-specific look inspired by the Mustang Mach-E and Capri. The rear features white “PUMA” lettering and a unique badge to signify it’s an electric model. Overall, it maintains the sleek, sporty SUV stance that made the petrol Puma a best-seller, now paired with eco-conscious aesthetics.
5. When will the Ford Puma Gen-E be available and what will it cost?
The Ford Puma Gen-E is expected to launch in Europe in mid to late 2024, with first deliveries beginning soon after. While official pricing hasn’t been confirmed, it is projected to start at around £28,000 to £30,000, placing it competitively against rivals like the MG4, Jeep Avenger, and Smart #1. With government incentives and potential EV grants, the effective price could be even more appealing for early adopters or those looking for a budget-friendly EV option from a trusted brand.
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